ADdirect for Financial Institutions
When a non-SAB participating cardholder initiates a transaction
- Cycling topper ads stop and upper monitor locks on your logo for duration of transaction
- Ticker disappears; only your logo remains
- All transaction screens instantly change to your-branded screens, which feature account acquisition ads
- An extended receipt contains your brand and direct response information; branded with your logo
- Upon completion of transaction, ATM re-enters IDLE mode
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